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MARKET

The specialty bread market is about to experience enormous growth. Throughout the country small bakeries are appearing at an increasing rate. Chain stores, such as Great Harvest Bread Company, are experiencing tremendous growth by capitalizing on the wholesome appeal of fresh baked loaves. According to the Bread Baker's Guild of America, a trade organization, membership increased 40% between 1994 and 1995. As people become more aware of its healthy nutritional profile, good bread becomes even more attractive.

There is currently only one source for artisan breads in Port Hanover, Toothsome Foods Company, where the proprietor learned to bake. Market tests performed in the summer of 1995 by Toothsome Foods Company showed strong demand for the product, no price resistance and the need for a more frequent and visible presence. As a pilot program with no promotion in the summer of 1995, Toothsome Foods Company was able to sell all available loaves (20 30 per...

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1. Introduction
2. Executive Summary
3. The Company
4. Products
5. Production
6. Market
7. Competition
8. Marketing
9. Risks
10. Finances
11. Operating Costs
12. Proposed Equipment Requirements
13. Miscellaneous Requirements
14. Bread Cost/Profit Analysis
15. Beverage Cost/Profit Analysis