Bowling Alley | Marketing Strategies
MARKETING STRATEGIES
PRICING AND VALUE
We will offer a series of cost savings options to groups that use our facility the most frequently. Our intention is to raise the public's awareness of our company. We plan to review our prices and those of our competitors every three months. We will review direct material costs, direct labor costs, and total overhead expenses. We will continually monitor the cost of providing our service to each customer. We will offer discounts to larger groups. We will offer various free or reduced rate programs to get customers acquainted with us.
At this point there is a certain amount of price restrictions in this service. With the current level of competition we must be careful not to price ourselves out of the market.
Numerous package deals will be available to customers. Various marketing strategies we may try include the following:
- Discounts for larger groups
- Frequent user discounts ...
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