Bottled Water Manufacturer | Market Overview
MARKET OVERVIEW
Following the devastating floods of 1993, water supplies in the Wichita area are still suspect, leading many residents to turn to bottled water for health reasons. However, even before the massive flooding, demand for bottled drinking water was growing.
Potential Customers
Because delivered bottled water is relatively inexpensive, virtually any household can afford to have a water cooler in their home.
The cost to rent a cooler is $10 per month, and an average household drinks 20 gallons per month (4-5 bottles), with a total monthly cost of approximately $30.
Size of the Market
The size of the non-sparkling bottled water market for the Wichita area is approximately 16,871,019 gallons per year, assuming a population size of 2,444,099 in the Wichita area (according to the 1990 Census).
The value of the local water market is approximately $13,177,220, as of 1990.
Competition
There are...
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