Bottled Water Manufacturer - Executive Summary
EXECUTIVE SUMMARY
Demand for bottled drinking water has been growing rapidly since the 1980s, increasing nearly 400% in the last decade according to the Council of Bottled Water Manufacturers, as a result of declining consumer confidence in the safety and quality of municipal water supplies.
Bottled Drinking Water
To take advantage of this expanding market for drinking water, Sparkling Horizon Bottled Water has been established to provide home and office delivery of bottled water to the Wichita area. After months of extensive industry and market research, the company has developed a solid business plan to enter the market for bottled water.
Sparkling Horizon will generate revenue as a result of the rental and sale of water coolers, as well as for the delivery of the three types of water:pure spring water, distilled drinking water, and purified drinking water in 5-gallon bottles.
Management Team
Chantal Fuzet is the owner and...
[The entire page is 514 words long]
Join eNotes
Over 3,500 study guides, question and answer forums, literature criticism, reference content, and much more!
Navigate
