Bioterrorism Prevention Organization - Sales Projections & Pricing Strategy
SALES PROJECTIONS & PRICING STRATEGY
See below the multi-tiered pricing strategy and sales projection strategy. The current pricing strategy is priced somewhat low, and revolves a lot around PEN's current pricing structure. It is designed to try and get a fair price for the CD-ROMs, while offering discounts and quantity pricing to individuals that belong to professional health organizations.
Pricing Strategy
This pricing strategy is based on attracting individuals that belong to various professional healthcare associations. Also included is "conference pricing," whereas it may be possible to get an organization to sponsor purchasing a few hundred of the CD-ROMs at an even larger discount. This would give the university an opportunity to get its name out there and generate more business for future products, especially if the CD-ROMs contained direct links back to the Bioterrorism website.
See below two other somewhat comparable products...
[The entire page is 1021 words long]
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