Bioterrorism Prevention Organization - Product Strategy
PRODUCT STRATEGY
Overall the product strategy is to deliver digital documentation and multimedia presentations on a CD-ROM regarding Bioterrorism preparedness and reaction plans. The initial product focuses on targeting Public Health Professionals, Infection Control Professionals, Nurses, and Physicians. Response plans address Bioterrorism agents such as anthrax, smallpox, and plague.
In the future, specialized media also will be created for each agent which will include: history, signs, symptoms, diagnosis, isolation, treatment, prophylaxis, and vaccination.
Current Product Description
The current product is a multimedia CD-ROM that includes information and documents regarding Bioterrorism readiness and response plans. The product includes clinical fact sheets on anthrax, smallpox, botulism, and plague. It also has fact sheets from the Center of Disease Control and information from the Department of Defense. The CD-ROM also includes a Mass...
[The entire page is 1171 words long]
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