Bioterrorism Prevention Organization | Marketing Plan
MARKETING PLAN
The marketing plan proposed a multi-channel distribution approach. This means that BIPO will sell its products through a variety of outlets or channels in order to most efficiently get its products before the key markets. This initially includes direct sales through PEN and other professional organizations, as well as the BIPO e-commerce website, and sales through distribution on major websites.
Direct Sales Marketing Information
The goal of the direct marketing plan is to partner with other organizations that are "already in the business." This will give the university direct contact with the primary, secondary, and tertiary markets, and those most apt to purchase these types of materials.
The following organizations need to be contacted directly to find out about possible partnerships, web links, newsletter, and conference information. Many of these organizations hold regular conferences and exhibits. Information needs to be...
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