Bioterrorism Prevention Organization - Market Analysis
MARKET ANALYSIS
The market will vary with the actual data that resides on the individual CD-ROMs. For the purposes of this plan we are focusing on "Be Prepared for Bioterrorism." As the other products are completed, it will need to be decided which of the following markets the product fits in and which markets to target. There will always be some overlap.
We have identified three distinct markets from which to work. The goal should be to work from the primary market and then expand into the secondary and tertiary markets as the organization evolves.
General Market Definitions and Customer Profiles
Primary Market—This would include Infection Control Professionals, along with everyone directly involved in the Public Health Industry.
Infection Control Professionals—There are currently approximately 6,400 hospitals in the United States. Each one is by law required to have an Infection Control Professional on...
[The entire page is 745 words long]
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