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PROMOTION AND ADVERTISING

Public Relations and Personal Selling Program

Building strong credibility within the community is always helpful. Guests needing accommodations will be referred by people living in the area. The inn's location in a residential neighborhood will also generate activity from friends and relatives looking for accomodations in close proximity.

Community public relations will include the following:

• Support community programs by becoming a member of the Chamber of Commerce, Better Business Bureau, and Convention & Visitors Bureau. The inn will also be made available as a meeting place, as it includes not only a large dining room, but a parlor that can be closed off.
• Working with community and state support groups to develop tourism. This includes membership in the local and Northern California Bed & Breakfast Innkeeper Associations, through which the owner will have the opportunity for joint publicity...

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1. Introduction
2. Statement Of Purpose
3. Summary
4. Description Of Business
5. Industry Analysis
6. Marketing Strategy
7. Promotion And Advertising
8. Competitive Analysis
9. Personnel
10. Renovation And Expansion Plans
11. Financial Data
12. Supporting Documents