Bed and Breakfast Company Financial Plan and Marketing Strategy | Marketing
MARKETING
Service
Service and ambiance at Fantasy will set us apart from the competition. We need to be a destination, not simply a place to stay. Solid marketing will help us accomplish that goal. Our customer expects quality service and will judge our service with a fairly high level of expectation. The bed and breakfast industry in general is fueled by word of mouth, and repeat business is the lifeblood of any business in the hospitality sector. We intend to live up to that reputation and have developed several creative-marketing ideas to enhance a successful startup. Networking and referrals will be the key but, initially, there simply will be aggressive marketing. The owner has experience and knowledge in marketing and the ideas outlined below are not only feasible, they can be accomplished with comparatively little effort using resources already at her disposal:
Initial Marketing Campaign
- Local media will be invited to cover the...
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