Bed and Breakfast Company Financial Plan and Marketing Strategy | Company Description
COMPANY DESCRIPTION
Fantasy Bed and Breakfast is aiming to be one of the most exclusive and upscale establishments of its kind in the New England area. Located in the sprawling countryside near Marlboro, Vermont, Fantasy will take a solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of Fantasy will come from its unique perspective in selling romance and escapism to a popular demographic pool of urban professionals in the New England area. The specifics of this plan are illustrated below.
Building Description
The structure selected for Fantasy is both prominent and visually striking. The building chosen for the project is a large, three level A-frame style structure that is fully coded and architecturally sound. This building was used one time as an antique store in the area and already comes fully equipped with plenty of New England charm. Each room selected is open, with no...
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