Bed & Breakfast | Target Market
TARGET MARKET
The 1994 Midwest Region Industry Study by the Professional Association of Innkeepers International (PAII) and the 1988 Michigan Study listed the following guest demographics:
| Type of Guests: | |
| Married | 80% |
| Homeowners | 82.2% |
| Professional occupation | 36.4% |
| Executive occupation | 10.9% |
| Administrative position | 10.3% |
| Household income (median) | $73,000 |
| Graduate degree | 31.3% |
| College graduate | 40.5% |
| Some college | 21% |
| 25 to 34 years old | 24.3% |
| 35 to 44 years old | 23.2% |
| 45 to 54 years old | 29.5% |
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