Bed & Breakfast - Marketing Promotion
MARKETING PROMOTION
According to a 1994 PAII study and the 1988 Michigan Study cited above, 72% of B&B guests selected the B&B and made reservations before leaving home. Information sources which prompted B&B stays were as follows:
| * Public relations, word of mouth, unknown | |
| Returning guests | 14% |
| Advertising paid | 16% |
| Referrals from former guests | 14% |
| Chamber of Commerce referrals | 10% |
| Travel guide and books | 9% |
| Drop in/Street traffic | 5% |
| Other various | *4% |
| Automobile clubs | 2% |
| Associations/Brochure | 4% |
| Referrals from other inns | 4% |
| Travel agent | 1% |
| Media | ...|
[The entire page is 595 words long]
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