Bed & Breakfast - Description Of The Market
DESCRIPTION OF THE MARKET
According to a 1994 national survey and a 1988 Michigan survey of B&B guests, the typical inn guest is, "…the business-person's dream customer: affluent, well-educated, a stable member of the community, still young enough to be a guest for many years to come…"
- 60% to 72% of the guests staying in Michigan B&Bs are Michigan residents
- 92.8% have attended college, graduated or earned a post-graduate degree
- 47.9% have a household income in excess of $75,000
- 77% are between 25 and 54 years old
- Inn guest couples spend $225.72 per day on lodging, food, and incidentals
- Inn guests travel primarily as couples, sometimes with children or another couple
- Inn guests' primary activities are dining out, sightseeing, shopping and relaxing
[The entire page is 136 words long]
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