Bed & Breakfast | Business Goals
BUSINESS GOALS
First year:
- Reach 25% occupancy rate (surpassing our projected 20%)
- Establish good neighborhood relations
- Develop an award-winning brochure
- Be listed on-line and in associations and AAA booklets
- Create unforgettable guest visits
- Spend ten hours a week on marketing
Third year:
- Operating at 40% occupancy rate with 5 guest rooms generating $83,950 income
- Terminate Alexandria's outside occupation
- Attend a national conference
- Actively involved in the Munising Area Chamber of Commerce
- Renovate the basement as a rental apartment for income and snow-blowing help
- Complete a third year written evaluation of the competition, market, service, finances, and personal goals
Fifth year:
- Repaint the outside from dull beige and brown to a more colorful Victorian style to match its time period...
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