Bagel Shop Business Plan - Market Analysis
MARKET ANALYSIS
We believe that the metropolitan area is a great place to develop our bagel shops. For one, there are no other bagel-specific shops in the area. The closest one competition wise, would be Blackwells Bagel in Westland, and the Bagel Bakery potentially in Livonia. The lack of bagel shops in the metropolitan area definitely presents a need for our business. In our area specifically, the only competition would be that of the donut-type or the bakery-type morning-oriented business. We believe that the bagel business is different and specific enough to meet the needs of a different calling, specifically the call to eating healthier. Fresh baked bagels will be served all day. We will keep well stocked so as not to run out of customers favorite varieties. Bagels are a healthy alternative to the morning donut or pastry.
Our business fits well demographically, as 40% of the households fall into the $50,000.00 plus per year income level. The area also...
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