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PROMOTIONAL CONSIDERATIONS

Initially our brand advertising required localized regional promotions leveraging regional and mass-market type business communication vehicles. However, while a consistent client base developed and community presence was established, we were able to evolve into a highly targeted model for communicating our services and brand messages to our market and associated business community segments. This model for promotional and community communication strategies has resulted in a highly effective, low budget business process. We believe that the communication and follow-up through reliable demonstration of services and client satisfaction has enabled our continued, manageable growth without having to rely on internal and external resources to manage complex promotional strategies on an ongoing basis.

Our primary brand communications are delivered to our target business community and clients through a simple, time-tested method of touching...

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1. Introduction
2. Executive Summary
3. Revenue Model
4. Primary Business Challenges
5. Promotional Considerations
6. Business Interdependencies
7. Location & Facilities
8. Critical Success Factors
9. Community Involvement
10. Financial Considerations