Automotive Dealer Group - Market Research & Plan
MARKET RESEARCH & PLAN
Market Description
As of 1995, U.S. franchise dealerships numbered 22,417. Georgia represents 8 percent of the national new car market, with 750 franchised dealers and more than 10,000 used car dealers.
Franchise dealers are acutely aware of the need to improve their public image and customer relations. Though they are open to new ideas, franchise dealers are still struggling with the results of past mistakes. "The franchise dealers' relationship with consumers over the years has been a disaster," says President and CEO Natasha Neeson of Bee Automotive, Inc., in Raleigh, which owns 30 car-auction centers in the United States.
This means the market is ripe for consulting services such as those provided by PSAD, which are designed for image enhancement and strengthening customer relations.
Beyond consulting, a $100 billion subprime automotive financing market exists. This market has been built on two key...
[The entire page is 901 words long]
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