Automobile Assembly - Advertising
ADVERTISING
This audience will be reached through advertisements in such magazines as "Trader," "Peterson's Kit Car," "Specialty Car," and "Road & Track." Other publications will be used as dollars permit.
Twenty percent of gross profits will be budgeted for this expense, which will allow approximately $1,450 per vehicle sold. During the first fiscal year the total advertising budget will be $l 1,600 or $967 per month.
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