Auto Sales Company | Strategy & Implementation
STRATEGY & IMPLEMENTATION
The business is driven by referrals, so for the first few years Mountain View Lease, LLC will need to be more aggressive in getting new customers, who will then pass the word on, and the business can begin to experience organic growth.
Marketing Strategies
Target Markets — Business (Greater Pebbles)
Businesses with an emphasis on tax benefits of leasing cars rather then ownership.
Target Markets — Consumer (Greater Pebbles)
Upper-income households.
New residents in the area.
Retired Individuals.
Families seeking safety features found on many high-end vehicles.
Seasonal residents.
Positioning and Product Strategy
For both business and consumer clients, Mountain View Lease, LLC will be positioned as a full-service auto sales and leasing service that takes the time to get to know the customer's situation and become a partner in their...
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