Auto Sales Company | Promotion Strategy
PROMOTION STRATEGY
Promotion strategies will vary depending on the target market segment. Given the importance of word-of-mouth/referrals among all market segments when choosing a pre-driven car dealership, efforts are designed to create awareness, stimulate trial, and build referrals. A costeffective campaign, focused on direct marketing, publicity, Internet web page, and advertising is being proposed.
Marketing Plan
Mountain View Lease, LLC auto sales and leasing can consider developing a one-page newsletter to be mailed quarterly to select target customers and prospects in its database. The newsletter can be used to update clients on available vehicles, leasing information, and taxrelated benefits, but also serves as a reminder of what sets Mountain View Lease, LLC apart from other auto sales and leasing services—being a partner.
A news release will be sent to area newspapers and magazines announcing the launch of Mountain View Lease,...
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