Auto Sales Company | Market Analysis

MARKET ANALYSIS

Mountain View Lease, LLC, like all businesses, is affected by forces and trends in the market environment. These include economic, competitive, legal/political, technology, and customer issues.

Economic Environment — Positive forces include the generally prosperous economy that is currently in place, full employment, rising wages, and low inflation, leading more people and businesses to be willing and able to treat themselves to a highline vehicle. The strong stock market means people are making more money, primarily in the form of capital gains.

Even though corporate downsizing is generally observed as a negative trend, it has positive implications for Mountain View Lease, LLC. A growing number of companies have eliminated the company car and favor the tax benefits of leasing.

Legal/Political Environment — As stated above, the new tax laws, for automobile deductions, are becoming very complicated for the...

[The entire page is 1171 words long]

Join eNotes

The above is a free excerpt. Get total access to this content with the:

Lookup any word on eNotes with our dictionary. Highlight the word and press SHIFT + D for a definition, or SHIFT + T for a synonym.