Auto Sales Company - Executive Summary

EXECUTIVE SUMMARY

High-end pre-owned auto sales (Cadillac, Lexus, BMW, Audi, Saab, Mercedes, Infiniti, and Lincoln) and related leasing assistance are the basis of Mountain View Lease, LLC and the makings of a profitable venture. Management of Mountain View Lease is presently seeking funds to develop and grow the business in a phased approach, as highlighted within this planning tool.

Mountain View Lease, LLC is a new, "highline" auto sales and leasing service being made available to vehicle buyers throughout the Greater Pebbles area. The owner, Frank Simons, has extensive business experience — over 30 years' experience in the sales and leasing field. Desiring to start his own business, Frank established Mountain View Lease, LLC in 1998.

The foundation for the plan is a combination of primary and secondary research upon which the marketing strategies are built. Discussions and interviews were held with a variety of individuals and businesses to...

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