Auto Accessories and Detailing - Marketing Strategy
MARKETING STRATEGY
Auto Accessories Unlimited is a retail store. Sixty percent of the business base will be storegenerated customers. Thirty percent of the business will be wholesale/dealership generated business. The remaining ten percent will be commercial and business-to-business. All retail business will be generated by incoming phone inquiries and sales and over-the-counter product purchase, service, and installation.
The retail sales will be generated through advertising media such as newspaper, radio, and direct mail. Wholesale sales will be generated through dealership and business-to-business outside sales personnel. Commercial and business-to-business sales will be generated through phone contact and direct contact from the owners.
Pricing Policy
Auto Accessories Unlimited will maintain a 50-60% price margin on all in-store products. A basic shop labor rate of $3 5 per hour will be charged on all service and non-warranty work....
[The entire page is 526 words long]
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