Auto Accessories and Detailing | Market Analysis
MARKET ANALYSIS
Auto Accessories Unlimited covers the retail, wholesale, commercial fleet, insurance and business-to-business markets.
Description of Total Market
The primary market consist of females between the ages of 18-50 and males between the ages of 16-5 5. We will target high-school graduates with an annual income of at least $15,000.
The county-wide market (population) to be targeted is 78,000+ of 130,000. The eight-county market targeted is 203,000 of 290,000. Market ratio of men to women is 50/50.
Average income of the target market is $27,500 with roughly 22% of income going toward automobile purchase and improvements. Eleven percent of additional income is used toward vehicle maintenance and insurance.
- Average number of cars per household is 2.
- Average amount paid for new vehicles is $17,000.
- Average amount paid for used vehicles is $7,100.
- Average finance time for new vehicles is 4+...
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