Auto Accessories and Detailing | Marketing Plan
MARKETING PLAN
The location of the store and its visibility to the general public is a very important consideration in planning a marketing strategy. Therefore, site selection must be apriority. Additionally, traffic flow and traffic mix is also an important consideration in developing a plan.
Auto Extras franchisees share an established name and an aggressive advertising plan that includes radio and television advertisement, as well as advertising at many major sporting events. Ads are also placed in a number of major and community newspapers.
Franchisees also take advantage of the use of window and building signs. Many also send out direct mailings that include self-promotional materials to households in the community.
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