Art Glass Studio Business Plan - Target Market
TARGET MARKET
Ms. Farmington has two target markets for her artwork. For her jewelry, she will be marketing primarily to middle income women ages 18 to 40. The main way for her to reach her target market will be through sales of her product at various retail outlets. She also will sell a certain percentage of work out of her location, but realizes that this will require advertising and promotion over a period of time.
Ms. Farmington received a very positive response at a local gallery from the college students who shop there. Her jewelry especially appeals to young persons who are trendy and enjoy artistic things but would not be able to afford an expensive piece. These persons would be more likely to purchase at a gift shop rather than a high priced gallery. The owner will be placing work in areas where colleges are located in order to reach this market.
The owner will be placing her work in gift shops that sell to persons purchasing gifts for...
[The entire page is 712 words long]
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