Art Glass Studio Business Plan | Promotion And Advertising
PROMOTION AND ADVERTISING
The owner will promote and advertise her business utilizing the following methods:
- Gallery presentations and sales.
- Specially designed promotional materials.
- Customer mailing list.
- Art show participation.
- Articles and photos submitted to trade publications.
The owner will use a combination of these techniques to promote her business and increase sales. There will be a series of seasonal shows and sales throughout the year on location. A Christmas Open House will be held at the beginning of December. This will be a festive event with live music and refreshments. A sale will go into effect at that time and continue through December 25. Similar sales will be held Valentine's Day and Easter. These sales will feature items with seasonal themes.
In this manner, customers will be able to shop in a festive atmosphere, avoid crowded shopping malls, and meet and chat with the...
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