Art Glass Studio Business Plan - Market Strategy
MARKET STRATEGY
The owner has several sources of competition in the area: The Glass Palace, artists and hobbyists who do art and craft shows, and Gemstone Studio.
The Glass Palace: This competitor is a large, well-stocked store that sells supplies to art glass hobbyists as well as gift items. They are also the main source of Ms. Farmington's retail supplies. They are located close to Westerland Mall. This competitor's staff is very knowledgeable and helpful, and they are located in an accessible high traffic area. Ms. Farmington will compete with this business on the quality and uniqueness of her giftware. The items that the Glass Palace sells are well made, but mostly made from patterns and kits. These items are pretty and attractive, but usually not very artistic. Ms. Farmington will only market and sell her original designs. Although her location is out of the way, she will work hard to promote her business and make her target market...
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