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STRATEGY AND IMPLEMENTATION SUMMARY

Puddle Jumpers's market presence will be achieved by relying on the strategy of identifying and serving a specialized niche market well.

• Media executions will utilize local media, which is highly targeted and cost effective on a cost-per-impression basis.
• Air operations will be centralized and cost effective.
• Reservations will be centralized and cost effective.
• Marketing will be media generated to the leisure market and combined media/direct sales generated to corporate accounts.

Marketing Strategy

Marketing is targeted locally. The advantage of a local and highly identifiable market is that media selections can be limited in scope. There is no need for a national media program to launch Puddle Jumpers. The most effective media is expected to be outdoor billboards. Private Jet relied heavily on a dozen well-placed billboards in and around Atlanta to build a $100...

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1. Introduction
2. Executive Summary
3. Company Summary
4. Services
5. Market Analysis Summary
6. Strategy And Implementation Summary
7. Management Summary
8. Financial Plan