Airline Company Business Plan - Services
SERVICES
The important business measurement ratios are presented here based upon projections for Puddle Jumpers.
Service Description
Puddle Jumpers is in the business of providing low-cost, "discount" air travel to selected destinations from the Atlanta, Georgia hub. The service approach is "no frills" with emphasis on safe, courteous handling of domestic regional passenger travel.
All consumer surveys still indicate that the air travel customer's preference is for "low fares." However, he or she is not willing to compromise on issues of safety or on-time performance. Customers will, however, settle for lower levels of in-flight service in order to reduce the cost of travel.
Puddle Jumpers provides precisely the level of service today's air travel passenger demands.
Competitive Comparison
The primary competition in the Atlanta market is Southern Air. Southern Air accounts for 86% of the air travel volume in this market....
[The entire page is 2085 words long]
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