Airline Company Business Plan | Market Analysis Summary
MARKET ANALYSIS SUMMARY
Atlanta, Georgia is the best place in the continental United States to start an airline. Puddle Jumpers's management decision to do just that is based upon extensive research compiled from the Department of Transportation O & D report data. This data provides a reliable source (based upon a compilation of actual airline arrivals and departures) of origination and destination demand by passenger, by day. The key measure of demand between any two given points in the grid is called "PDEW," that is "passengers departed each way." The PDEW compiles a total number of passengers on all carriers between two points, on average, each day. This total is irrespective of final destination.
The other key factors that resulted in the choice of Atlanta as a hub derive from management's experience and knowledge in commercial aviation. Principal to the decision is an airline industry insider's understanding of the problems that face Southern Air, the...
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