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MARKET ANALYSIS SUMMARY

With 31 million skates sold and no support products available, we have an opportunity to reach a market of approximately 26 million recreational and fitness enthusiasts.

There is now a growing trend towards fitness skating. With this large potential market, our products will be there to address this need.

Market Segmentation

With a world skating market of over 31 million and steadily growing (statistics released by the Sporting Goods Manufacturers Association), our niche has been created. Our aim is to expand this market by promoting SkateSailing, a new sport which is popular at both Santa Monica and Venice Beach in California.

The Sporting Goods Manufacturers Association survey indicates that in-line skating now has more participation than football, softball, skiing, and snowboarding combined. The breakdown of participation in in-line skating is as follows: 1% percent speed (growing), 8% hockey (declining), 7%...

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1. Introduction
2. Executive Summary
3. Company Summary
4. Products
5. Market Analysis Summary
6. Strategy & Implementation Summary
7. Management Summary
8. Financial Plan
9. Appendix