Aftermarket Internet Applications - Market Analysis Summary
MARKET ANALYSIS SUMMARY
AutoAftermarket.com will be focusing on manufacturers and distributors in the automotive aftermarket that want to increase their competitive edge, especially when supplying the automobile industry, and open up communication lines with their customers.
Market Segmentation
The annual U.S. production of motor vehicle parts and accessories is valued at over $90 billion. The industry is made up of two principal sections: original equipment manufacturers (OEMs) and aftermarket suppliers. OEMs sell parts and components directly to automobile manufacturers for the production of new vehicles. Aftermarket suppliers manufacture and sell replacement parts for use in vehicles already on the road. The majority of automotive parts manufacturers sell to both OEMs and aftermarket companies.
Target Market Segment Strategy
The target markets that we will focus on are the manufacturers and distributors of auto parts. During the...
[The entire page is 1712 words long]
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