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MARKETING PLAN

As a manufacturer, marketing choices are limited. The U.S. Small Business Administration sponsors Government Procurement Marketplace programs in several regions. Knowing the location of the major prime contractors for our products, we participate in these programs seeking additional government contracts. The Commerce Business Daily is used by the our Government Contracting Section to locate new sources of contracts.

We have designated one sales person to serve the private aircraft market. This individual will establish regular calling schedules for our primary customers.

A two-pronged approach will be taken with our aircraft after-market product line. First, a Manufacturers Outlet Mall will be established in our new warehouse facility. Since this is aretail store, "retail advertising" will be undertaken. Second, the firm shall become a member of the American Aircraft Owners Association. Print advertising will be used every quarter in the...

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1. Introduction
2. Description Of Company
3. Market Factors
4. Ownership And Management
5. Implementation Plan
6. Personnel Policies
7. Marketing Plan
8. Pre-Opening Schedule Ofevents
9. Financial Information
10. Strengths And Weaknesses
11. Expansion
12. Supporting Documents