Advertising Agency - Target Market
TARGET MARKET
BlueIsland.com is targeting radio stations and small businesses (below 500 employees) as the primary selling and buyer markets.
1. Radio Stations
The 12,375 radio stations in the U.S. are BlueIsland.com's critical customers. BlueIsland.com will create a strategic alliance with Radio Advertising Bureau to reach their 4,800 members, which represent 80 percent of annual advertising revenues.
2. Small Businesses
BlueIsland.com will target a cross section of small business segments that represent 1.) Industries that advertise on the radio, 2.) High-growth sectors, and 3.) Firms that are currently on the Internet. The top 10 industries that purchase radio include: retail, business and consumer service, automotive, entertainment, media, food, travel, hotel, real estate, computer, and snack sectors. Because the decision-making tools that support radio advertising purchases are currently...
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