Advertising Agency - Operations Plan
OPERATIONS PLAN
BlueIsland.com will follow a three-phase start-up plan outlined below:
Phase One (Q1 2000)
- Create a demonstration website
- Refine product and services mix
- Secure seed funding
- Create proposal for strategic alliances
- Secure bids on website hosting and development work
- Alpha test prototype website on focus group buyer and sellers
Phase Two (Q2-Q3 2000)
- Secure venture funding
- Hire Director of Finance and Director of Marketing
- Secure strategic alliances with RAB, independent radio stations, and market research firms
- Secure strategic alliance with U.S. Chamber of Commerce
- Outsource website development
- Secure advertising and public relations agency
- Further refine website, add national market research data
- Launch marketing plan in San Francisco as "pilot launch site"
- Beta test website in San...
[The entire page is 239 words long]
