Advertising Agency - Operations Plan

OPERATIONS PLAN

BlueIsland.com will follow a three-phase start-up plan outlined below:

Phase One (Q1 2000)

  • Create a demonstration website
  • Refine product and services mix
  • Secure seed funding
  • Create proposal for strategic alliances
  • Secure bids on website hosting and development work
  • Alpha test prototype website on focus group buyer and sellers

Phase Two (Q2-Q3 2000)

  • Secure venture funding
  • Hire Director of Finance and Director of Marketing
  • Secure strategic alliances with RAB, independent radio stations, and market research firms
  • Secure strategic alliance with U.S. Chamber of Commerce
  • Outsource website development
  • Secure advertising and public relations agency
  • Further refine website, add national market research data
  • Launch marketing plan in San Francisco as "pilot launch site"
  • Beta test website in San...

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