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MARKETING PLAN

Marketing Objectives

BlueIsland.com will position itself as the premier, discount, online advertising, and advertising services hub for small businesses. Using leading-edge web technology, BlueIsland.com will initially offer customized products and services exclusively in the radio advertising industry. As a new competitor in an attractive market, BlueIsland.com's primary marketing objective is securing exclusive radio station partnerships. The second marketing objective is revenue growth. The key drivers of revenue are the number of ad spaces listed, the number of visitors, the value of information, transaction value, and the conversion rate. Accordingly, BlueIsland.com will focus on attracting visitors, providing high-quality service, and converting visitors to buyers. Our marketing objective is to attract 3 million visitors, 88,000 transactions with an average transaction size of $5,000, and capture 4 percent of the radio advertising...

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1. Introduction
2. Executive Summary
3. Products & Services
4. Market Analysis
5. Target Market
6. Marketing Plan
7. Operations Plan
8. Management
9. Financial Summary
10. Financial Statements