Advertising Agency - Market Analysis
MARKET ANALYSIS
Market
BlueIsland.com's market intersects two industries: the $17 billion business-to-business electronic commerce industry and the $190 billion advertising industry. Although BlueIsland.com's vision is to become the small business hub for online advertising buying and selling, BlueIsland.com will initially just represent the transactions of the $17 billion radio industry. The competitive space we have defined for BlueIsland.com overlaps that of one direct competitor, AllMedia.com, and a number of indirect competitor groups. Our markets, customers, and competitors are further defined below.
Business-to-Business E-commerce Market
Business-to-business e-commerce revenues for 1998 were $17 billion and are projected to grow to $1.7 trillion in 2003. It is projected that by the year 2002 almost one-third of all business-to-business transactions will be performed via e-commerce (1998). In 1998, 41 percent of small businesses used...
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