Adventure Travel Lodging Company - Marketing & Sales
MARKETING & SALES
Our target market primarily consists of heads of household between the ages of 35 to 54 years old that have high household incomes (averaging $107,000+/yr.). Their trips average about three to six nights, and 72 percent of the time they go on these trips with their children. Secondary markets include the broader, younger enthusiast.
The average market breakdown originates from the following geographical areas:
- 45 percent from North America
- 40 percent from Europe
- 4 percent from Asia
- 3 percent from Victoria
- 8 percent from other countries
The Company's marketing plan will comprise a mix of FAM tours, direct mailings, Internet, print ads plus free film and print publicity.
FAM tours are complimentary packages for industry professionals. We plan to offer these tours to writers from the nation's largest sports and travel publications including Ski Magazine, Mountain...
[The entire page is 603 words long]
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