Accounting Service | Strategy And Implementation
STRATEGY AND IMPLEMENTATION
The business is driven by referrals, so for the first few years Marcus Accounting will need to be more aggressive in getting new clients, who will then pass the word on, and the business can begin to experience organic growth.
Marketing Strategies
Target Markets - Business (Market County)
- Small businesses (up to 20 employees) with an emphasis on new business start-ups
- Self-employed (for example, contractors)
- Home-based businesses (for example, consultants, freelance, professionals)
Target Markets - Consumer (Market County)
- Upper-income households
- New residents in the area
- Women (elderly or single)
- Seasonal residents
Positioning and Product Strategy
For both business and consumer clients, Marcus Accounting will be positioned as a full-service accounting service that takes the time to get to know the client's...
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