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ACCOUNTING OVERVIEW SUMMARY

Establishing an accounting business clientele will take time, as the research revealed word-ofmouth/recommendations/referrals as the primary way in which accounting services are selected by new clients. People who are completely new to the area, or who have few established connections, may look to the Yellow Pages or other advertising to establish available services, then call for information or pricing.

According to the County and City Data Book 1994 published by the U.S. Department of Commerce, Greater Market has 27,620 total households and 2,141 business establishments (less than 20 employees). Given that the 35 accounting firms/CPAs/tax preparation services in the area have an average of 200 individual and 50 business clients (accounting firms/CPAs only), each yields a served market of roughly 7,000 households and 1,300 businesses. The established business market appears to be fairly well penetrated, but potential exists for...

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1. Introduction
2. Mission Statement
3. Executive Summary
4. Accounting Overview Summary
5. Market Analysis Summary
6. Strategy And Implementation
7. Financial Plan Summary
8. Appendix A -Appendix A - Appendix A - Resume Of Ms. Mary Beth Marcus
9. Olsten, Manpower, Officeteam, Accountemps Employment Agencies
10. Appendix B - Example Promotional Materials
11. Appendix C - Example Fee Schedule