The Gutenberg Galaxy (Masterplots II: Nonfiction Series)
At a glance:
- Author: Marshall McLuhan
- First Published: 1962
- Type of Work: Literary and cultural criticism
- Genres: Criticism, Nonfiction
- Subjects: Language or languages, Literature, Communication, Popular culture, Mass media, Learning or scholarship, Technology, Printing, Literacy, Vision
Form and Content
Marshall McLuhan’s The Gutenberg Galaxy is subtitled The Making of Typographic Man, and the study is precisely that: an examination of how literacy, first in the form of the phonetic alphabet and later reinforced by printing, has created the culture of the modern Western world. It is McLuhan’s underlying thesis that all media are extensions of one or more of the human senses and that the development of any one medium will favor the particular sense which it extends. When that happens, the human perception of the world will come to be dominated...
[The entire page is 2704 words long]
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