1255 Corporate Dr.
Irving
Texas
75038
USA
tel: (972)507-5050
website: http://www.gte.com
GEE! NO, GTE! Campaign
Overview
In the early 1970s General Telephone & Electronics was a $13 billion multinational corporation that was virtually unknown. It employed more than a quarter of a million people; its stock was the sixth most widely held by private investors; and it operated the second largest telephone system in the...
Source: Encyclopedia of Major Marketing Campaigns, ©2005 Gale Cengage. All Rights Reserved. Full copyright.
(The entire page is 1993 words.)
Want to read the whole thing?
Subscribe to eNotes for access to this content as well as thousands of study guides and critical materials. SUBSCRIBE
