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Sustainable Competitive Advantage
This article will focus on the origin, purpose and advantages of sustaining competitive advantage. Because of its importance to the long-term success of firms, sustainable competitive advantage (SCA) has emerged as a hot area to research. Porter's Five Force model will be discussed as well as the concepts of market orientation and business networks. In order to sustain a competitive advantage, organizations must complete a SWOT analysis on its strengths, weaknesses, opportunities and threats to its competitive position. This assessment will assist the organization in developing offensive and defensive strategies to minimize the attacks from competitors.