Total: $0.00Close Cart
eBook & Document Store
The Secret Language of Leadership - Book Summary
The power to communicate a complex idea or engender transformational change in a company and its people is a key characteristic of a good leader. Generating enduring enthusiasm through compelling storytelling, while not a new concept, is re-surfacing as a way to engage employees in an environment where a leader may lack hierarchical authority, or in one where a leader may face cynical, skeptical, or even hostile audiences. In The Secret Language of Leadership, author Stephen Denning shows leaders how they can hold people’s attention, stimulate desire, and support messages with reason by learning the principles of leadership communication. Anyone can create their own moral authority and inspire others to work together toward a specific goal.