Public relations in marketing

Posted by andra33 on August 31, 2009

Description

Al Rise and Laura Rise made some statements in their book The Fall of Advertising and
Rise of PR, which are far from praising the advertising industry. The authors say that
advertising is heading towards a new period of decline in the favor of PR. But not all
public relations professionals agree with Rise, as some of them say that The Fall of
Advertising and Rise of PR is a generalization that exacerbates the role of public relations
in brand communication, raising a conflict between advertising and PR that does not
actually exists. Here are some of the main targets and mechanisms of the PR.

Download Options

Tagged with:

Business, Students