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Promotional policies are policies that an organization implements to support and guide the promotion of its products and/or services. These policies are an offshoot of the company's promotional plan, which is developed from the marketing strategy and marketing plan. An organization's promotional plan typically includes advertising, sales promotion, public relations and personal selling. This article highlights the details of promotional policies, the promotional policy format, types of promotion, promotional products, a variety of sales promotions and strategies for selecting promotional tools.