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Consumer Behavior

Posted by ebsco on January 5, 2010

The study of consumer behavior blends elements from economics, the social sciences and the physical sciences. An inexhaustible and diverse field of research and applications, consumer behavior considers such areas as buying decision making, internal influences, and external influences on the consumer. An understanding of consumer behavior leads to improved marketing strategies on the part of firms and organizations, and also leads to improved public policy.

Tags: Business, Business Basics, EBSCO Publishing, Professional, Reference Material

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