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Alan Mulally, executive vice president of The Boeing Company has, during his tenure, contributed to Boeing’s world-changing commercial jets—the...
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Working With Americans is an essential primer that will give global businesses that seek American partners, employees, colleagues, or clients, an...
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At the heart of the world economy, business professionals are striving to communicate across different cultural heritages and experiences. However...
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The Web of Inclusion stresses how companies are being challenged to reconfigure so they can take advantage of innovative technologies more...
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In The Writing on the Wall, Will Hutton traces the historic development of China’s economy from the Imperial Dynasties to the current...
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In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske),...
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It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of...
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Watch This, Listen Up, Click Here
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of...
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In his 20 years of studying decisions, how they are made, what works, what fails, and why, Nutt s key finding is that despite the vast sums spent...
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Society is entering an age where new forms of mass collaboration are changing how goods and services are invented, produced, marketed, and...
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The compelling stories on virtually every page of Women Breaking Through, offer a preview of what the author believes will become a critical...
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According to Albrecht’s Law, "Intelligent people, when assembled into an organization, will tend toward collective stupidity." This, says the...
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In The Power of Story, Jim Loehr, the noted performance expert and sports psychologist, presents the idea that our lives unfold in accordance with...
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The Secret Language of Leadership
The power to communicate a complex idea or engender transformational change in a company and its people is a key characteristic of a good leader....
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Dundon notes that this age of economic uncertainty, strained resources, and increased global competition not only calls for innovation, but also...
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The Six Disciplines of Breakthrough Learning
Training and development is often viewed as expendable, a department that is nice to have when times are good, but one that organizations can do...
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The Strategy and Tactics of Pricing
Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable...
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The Three Signs of a Miserable Job
Miserable jobs – those that breed deep cynicism, unhappiness, and frustration – exist across all industries and status levels. Unfortunately,...
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The millennial generation – comprised of individuals born between 1980 and 2001 – is shaking up the workplace. A polarizing generation that is...
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According to Galford and Drapeau, companies cannot hope to build long term success unless they build trust with their clients and customers, and...
Tagged with: Business, Business Book Summaries, EBSCO Publishing, Professional, Reference Material and posted by ebsco.
